The digital coaching industry is booming. More and more people are stepping into the role of a coach, eager to share their expertise, inspire others, and make a positive impact. However, many digital coaches struggle to achieve the success they envisioned. They invest in tools, hire tech teams, and seek mentorship, yet they still fall short of their goals. Why is that?
In this post, we’ll explore the one crucial factor that separates successful digital coaches from those who struggle: the responsibility of creating your own videos and delivering your webinars. Let’s dive deeper into why this matters, and how embracing this responsibility can set you on the path to lasting success.
The Power of Personal Presence in Digital Coaching
In today’s digital world, it’s easy to delegate tasks. There’s an app or a team for just about everything—social media management, email automation, customer support, tech setup, you name it. As a digital coach, you’re likely already outsourcing much of your technical work to a support team, allowing you to focus on what you do best—coaching.
But here’s the catch: there are certain things only you can do.
Your videos and webinars are two of the most powerful tools you have as a coach, and their effectiveness hinges on your personal presence. Your energy, your passion, and your authenticity are what draw people in, keep them engaged, and ultimately convert them into loyal clients.
No matter how skilled your tech team is, they cannot replicate the unique energy you bring when speaking directly to your audience. Your voice is your brand. It’s what makes you stand out in a sea of coaches and experts.
Tech Support Can’t Replace You
When it comes to the technical side of things—setting up sales funnels, managing ads, creating landing pages—your tech team can handle it. They are experts in their domain, and that’s where they excel. But as much as they can take care of the backend, they cannot take over the front-end responsibilities that only you can fulfill.
Think about it: when someone watches your video or attends your webinar, they are not just looking for information. They are looking for a connection. They want to feel your enthusiasm, your expertise, and your commitment to helping them achieve their goals. That connection can only come from you.
Why You Must Take Full Ownership of Your Videos and Webinars
Imagine this: You’ve hired a top-notch tech team to handle everything from video editing to webinar setups. You’ve got mentors guiding you and consultants advising you on the best practices for your business. Everything seems perfect. Yet, your webinars don’t convert, and your videos don’t resonate with your audience. What went wrong?
The answer is simple: You didn’t take ownership of the most critical part of your business.
Your videos and webinars are not just a formality—they are the heart and soul of your coaching business. They are where you showcase your knowledge, build trust, and deliver value. Only you can deliver that message with the passion and authenticity needed to inspire action.
When you delegate these tasks or treat them as just another chore, your audience can sense it. They won’t feel the excitement or energy, and they’ll quickly lose interest.
The Danger of Comparison
Another pitfall many digital coaches fall into is the trap of comparison. You might look at your mentor or a more established coach and feel like you’re not measuring up. You might even think, “Why bother? I’ll never be as good as them.”
Here’s the truth: Comparison kills progress.
Instead of comparing yourself to others, focus on your own journey. Every coach started somewhere. Your progress is unique to you, and it’s important to trust the process. With the right mindset and the right guidance, you’ll get where you need to be.
Your mentors and consultants are there to guide you, but it’s up to you to take the necessary steps. Surrender to the progress—embrace the challenges, learn from your mistakes, and keep moving forward. Remember, the only competition that matters is the one with yourself.
Embrace Your Role as a Leader
Being a digital coach isn’t just about sharing information—it’s about leading, inspiring, and transforming lives. And leadership requires ownership. You can’t outsource leadership. You can’t outsource the passion and energy that draws people to you.
The true essence of leadership lies in showing up fully in every aspect of your coaching business, especially in areas where your personal presence matters most—like videos and webinars. Your audience follows you because they trust you. They’re looking to you for guidance, motivation, and transformation.
By fully embracing this role, you can connect with your audience on a deeper level and make the impact you were meant to make.
Energy is Everything: Why You Can’t Delegate Authenticity
When you create a video or host a webinar, your audience isn’t just looking at what you say—they’re feeling the energy behind your words. Energy is everything. It’s the invisible force that influences how people respond to you.
If your energy is flat, your audience will tune out. But when you bring enthusiasm, passion, and authenticity, they’ll feel it—and they’ll be more likely to engage, learn, and take action.
This is why you can’t delegate the energy of your presence. You can delegate editing, design, and tech setup, but the essence of your message—the connection—must come from you.
Surrender to the Process and Trust Your Team
As a digital coach, it’s crucial to trust your tech support team to handle the backend tasks so you can focus on what matters most: showing up powerfully for your audience.
When you try to do everything yourself, you dilute your energy and impact. That’s why delegation is key—but you must also recognize the tasks that can’t be delegated, like videos and webinars. These are your non-negotiables.
By trusting your team with the technical work, you free up time and energy to focus on what you do best: coaching, creating, and connecting with your audience.
Final Thoughts: Own Your Role, Make an Impact
As a digital coach, you have a unique opportunity to make a real difference in the lives of your clients. But to do that, you must take full ownership of your role as a leader and coach. That means showing up fully in your videos and webinars, where your personal energy and presence can truly shine.
You’ve already chosen this path. Now, it’s time to embrace it. Stop treating your videos and webinars as just another task. Treat them as the powerful tools they are for transformation and connection. When you do, you’ll see the results you’ve been working so hard for.
Remember: You’ve got the support, the tools, and the knowledge. Now it’s time to step up, show up, and do the one thing only you can do—lead with your energy, passion, and authenticity. Your audience is waiting.