The Resurgence of Scrunchies: A Nostalgic Fashion Comeback


JustBaazaar Editor

The Resurgence of the Scrunchie: From Retro Relic to Modern-Day Must-Have

In the ever-revolving world of fashion, trends often come full circle, reincarnating themselves from the archives of the past. One such trend that has made a triumphant return in recent years is the humble scrunchie. Once relegated to the realm of ’80s and ’90s nostalgia, these fabric-covered elastic hair ties have staged a remarkable comeback, gracing the locks of fashionistas and influencers worldwide. Join me as we delve into the resurgence of scrunchies and explore their journey from retro relic to modern-day must-have.

The Resurgence of Scrunchies: A Nostalgic Fashion Comeback

The Nostalgia Factor

Nostalgia plays a significant role in the resurgence of scrunchies. Millennials and Gen Z, who grew up in the ’80s and ’90s, are embracing these accessories as a throwback to their childhood. For many, wearing a scrunchie evokes memories of sleepovers, school dances, and iconic pop culture moments. The familiarity and sentimental value attached to scrunchies make them more than just a hair accessory; they’re a nostalgic symbol of simpler times.

Sustainable Fashion Choice

In an era where sustainability is paramount, scrunchies offer a more eco-friendly alternative to traditional hair ties. Many scrunchie brands prioritize sustainability by using recycled materials or producing their products locally to reduce carbon emissions. Additionally, the durability of scrunchies means they last longer than disposable hair ties, contributing to a more sustainable fashion industry.

A Brief History:

The 1980s: The Rise of the Scrunchie

In the bustling fashion scene of the 1980s, amidst the neon colors and bold styles, emerged a seemingly simple accessory that would soon captivate the hearts of women and girls worldwide—the scrunchie. With its distinctive gathered fabric and elastic core, the scrunchie offered a playful twist to traditional hair ties.

Crafted for Versatility

What made the scrunchie truly unique was its versatility. Crafted from a myriad of fabrics, from luxurious velvet to silky satin, and adorned with an array of embellishments ranging from delicate florals to sparkling sequins, each scrunchie was a miniature work of art. This diversity allowed individuals to express their personal style through their choice of scrunchie, making it an essential accessory for any outfit.

The Peak of Popularity in the 1990s

By the early 1990s, the scrunchie had firmly established itself as a fashion staple. It graced the ponytails and braids of celebrities walking the red carpet and adorned the hair of schoolgirls heading to class. From casual days at the beach to glamorous evenings out, the scrunchie was the go-to accessory for adding a touch of flair to any hairstyle.

A Timeless Icon

While fashion trends may come and go, the scrunchie has proven itself to be a timeless icon. Despite occasional dips in popularity, it continues to resurface, capturing the hearts of new generations and retaining its status as a beloved accessory. Whether worn as a nostalgic nod to the past or as a contemporary fashion statement, the scrunchie remains a symbol of fun, individuality, and effortless style.

The Comeback Kid:

The Resurgence of the Scrunchie: A Modern Comeback Story

Once relegated to the back of drawers and forgotten in favor of sleeker alternatives, the scrunchie has staged a remarkable comeback in recent years, reclaiming its status as a must-have accessory for the fashion-conscious.

From Fashion Fad to Timeless Trend

While the late ’90s and early 2000s saw the decline of the scrunchie, replaced by minimalist hair accessories, its revival began to take shape in the mid-2010s. What was once dismissed as a relic of the past found itself back in the limelight, adorning the tresses of trendsetters and tastemakers alike.

The Influence of Social Media

In the digital age, social media platforms such as Instagram and TikTok served as catalysts for the scrunchie’s resurgence. Influencers and celebrities, with their vast reach and dedicated followers, played a pivotal role in reigniting interest in this retro accessory. Through curated posts and captivating videos, they showcased innovative ways to incorporate scrunchies into contemporary ensembles, sparking a newfound appreciation for its nostalgic charm.

A Versatile Accessory for Every Occasion

One of the key factors driving the scrunchie’s comeback is its versatility. No longer confined to casual settings, scrunchies are now celebrated as the perfect finishing touch for a wide range of looks, from laid-back denim outfits to sophisticated evening attire. Their ability to effortlessly transition from day to night has solidified their place as a staple in modern fashion.

Embracing Nostalgia with a Modern Twist

What sets the current scrunchie craze apart is its fusion of nostalgia with a contemporary edge. While paying homage to its ’80s and ’90s roots, today’s scrunchie styles feature modern touches such as bold patterns, vibrant colors, and luxurious fabrics, ensuring that they remain relevant in today’s ever-evolving fashion landscape.

Why the Obsession?

Nostalgia: The enduring appeal of scrunchies can largely be attributed to nostalgia. They serve as a tangible connection to the past, specifically the ’90s era, which holds a special place in the hearts of Millennials and Gen Z. These generations fondly recall the iconic fashion trends, pop culture references, and carefree moments of their childhoods. The scrunchie, with its vibrant colors and playful designs, instantly transports them back to a time of sleepovers, school dances, and binge-watching ’90s sitcoms. It’s not just a hair accessory; it’s a symbol of cherished memories and carefree days gone by.

Practicality: Beyond nostalgia, the practical benefits of scrunchies also contribute to their enduring popularity. Unlike traditional elastic bands, which can tug at the hair and cause breakage, scrunchies offer a gentler alternative. Their soft fabric and loose fit reduce friction and minimize damage, making them ideal for those who prioritize hair health. Whether it’s preventing creases during a quick ponytail or securing a messy bun for a workout, scrunchies provide a comfortable and stylish solution. This combination of nostalgia and practicality creates a powerful allure that transcends generations and ensures the continued obsession with scrunchies.

The Versatile Accessory:

Versatility in Styling: The resurgence of the scrunchie can be attributed to its remarkable versatility as a hair accessory. Unlike conventional hair ties, which are often limited to simple ponytails or basic buns, scrunchies offer a plethora of styling options. They can effortlessly elevate any hairstyle, whether it’s a sleek high ponytail for a polished look or a messy bun for a casual vibe. The scrunchie’s ability to add a playful pop of color or texture makes it a favorite among fashion enthusiasts looking to infuse their outfits with personality and flair.

Fashion Forward: Fashion brands have capitalized on the scrunchie’s versatility, incorporating it into their collections in various colors, patterns, and fabrics. From luxurious silk scrunchies to bold prints and embellishments, there’s a scrunchie to suit every style and occasion. Designers have embraced the accessory as a trendy statement piece, often seen adorning the wrists of fashion influencers or accentuating runway looks. This fashion-forward approach has further solidified the scrunchie’s status as a must-have accessory for anyone looking to stay on-trend.

Functional Fashion: Beyond its aesthetic appeal, the scrunchie also offers functional benefits. Its soft fabric and gentle hold make it comfortable to wear throughout the day, whether you’re running errands or attending a formal event. Additionally, the scrunchie’s ability to double as a wrist accessory adds an element of practicality, ensuring you always have a stylish hair tie on hand when you need it most.

In summary, the scrunchie’s comeback can be attributed to its versatility as both a fashion statement and a functional accessory. Its ability to elevate any hairstyle, combined with its wide range of design options, has cemented its place as a staple in contemporary fashion.

Sustainable Style:

Eco-Friendly Appeal: The resurgence of scrunchies aligns well with the growing trend towards sustainable fashion choices. As consumers become more conscious of their environmental impact, they are seeking alternatives to traditional accessories that are both stylish and eco-friendly. Scrunchies have emerged as a prime example of this shift, offering a sustainable option for hair styling. Many scrunchie enthusiasts are turning to handmade or vintage options, which not only reduces the demand for new materials but also adds a unique, artisanal touch to their outfits.

Reduced Environmental Footprint: By opting for handmade or vintage scrunchies, individuals are able to reduce their environmental footprint in several ways. Firstly, the use of existing materials or repurposed fabrics means fewer resources are required to produce new accessories. This helps to minimize waste and lessen the strain on natural resources. Additionally, supporting local artisans or purchasing from vintage shops promotes a circular economy, where items are reused and recycled rather than disposed of after a single use.

Durability and Longevity: Another aspect of scrunchies that contributes to their sustainability is their durability. Unlike cheaply made hair accessories that quickly lose their shape or elasticity, scrunchies are built to last. Their sturdy construction and high-quality materials ensure they can withstand multiple wears and washes without deteriorating. This longevity not only reduces the need for frequent replacements but also minimizes the amount of waste generated over time.

Why is it called scrunchie?

The term “scrunchie” is a playful and descriptive word that captures the essence of the accessory itself. It originates from the action of “scrunching” or gathering fabric together, which is a fundamental characteristic of the scrunchie design.

When you think about how a scrunchie works, it typically involves elastic enclosed within fabric that is gathered or scrunched together to create a bunched-up appearance. This gathered fabric allows the scrunchie to stretch to accommodate different hair thicknesses while also providing a decorative and functional accessory for hairstyles.

The name “scrunchie” perfectly encapsulates this scrunching action, combined with the diminutive “-ie” ending, which adds a sense of familiarity and casualness to the word. It’s a simple yet evocative name that effectively communicates the product’s purpose and design.

Is scrunchies good for your hair?

Scrunchies can be considered gentler on hair compared to some other hair accessories like rubber bands or tight hair ties. Here’s why:

  1. Less Tension: Scrunchies typically have a softer hold than traditional elastic hair ties. This means they put less tension on the hair, reducing the risk of breakage or damage, especially for those with delicate or fine hair.
  2. Reduced Pulling: The fabric covering of a scrunchie provides a buffer between the elastic and your hair, reducing the pulling and snagging that can occur with bare elastic bands. This can help minimize hair breakage and split ends.
  3. Even Distribution of Pressure: The design of a scrunchie allows for the pressure to be distributed more evenly across a larger section of hair compared to a tight hair tie, which can concentrate pressure on a small area.
  4. Versatility: Scrunchies come in various sizes, materials, and levels of elasticity, so you can choose one that best suits your hair type and desired style. Some scrunchies are made with materials like silk or satin, which are known for being gentle on hair and helping to prevent friction and breakage.

However, it’s essential to note that the impact of hair accessories can vary depending on individual hair types and how they are used. While scrunchies are generally considered gentler on hair, it’s still important to use them carefully and avoid pulling or yanking when putting them in or taking them out. Additionally, regularly changing up your hairstyle and avoiding overly tight styles can help minimize stress on your hair regardless of the accessories you use.

What does it mean when someone wears a scrunchie?

The meaning behind wearing a scrunchie can vary depending on the context, individual preferences, and cultural trends. Here are a few possible interpretations:

  1. Fashion and Style: In many cases, people wear scrunchies simply as a fashion accessory or a way to add color and texture to their outfit. Scrunchies come in a wide range of colors, patterns, and materials, allowing people to express their personal style and preferences.
  2. Nostalgia: For some individuals, wearing a scrunchie may evoke feelings of nostalgia, as these accessories were particularly popular in the 1980s and 1990s. Wearing a scrunchie could be a nod to past trends or a way to embrace retro fashion.
  3. Comfort and Practicality: Scrunchies are known for being gentle on hair compared to traditional elastic hair ties, so some people may choose to wear them for practical reasons. They may find that scrunchies cause less breakage and damage to their hair, especially if they frequently wear their hair up or use hair accessories.
  4. Cultural Significance: In certain communities or subcultures, wearing a scrunchie could hold specific cultural significance or be associated with particular fashion trends. For example, scrunchies have been embraced by some members of the LGBTQ+ community as a symbol of pride and solidarity.
  5. Social Signaling: In some social circles or contexts, wearing a scrunchie could be a form of signaling membership or affiliation with a particular group or trend. For example, wearing a scrunchie in a specific color or pattern might indicate support for a cause or identification with a particular subculture.

Ultimately, the meaning behind wearing a scrunchie can be highly personal and subjective, and it may not always carry a specific or universally understood message.

Can I wear a scrunchie everyday?

Yes, you can wear a scrunchie every day if you’d like! Scrunchies are generally considered safe for daily wear, and many people find them comfortable and practical for everyday use. However, it’s essential to be mindful of how you wear your hair and how you use the scrunchie to avoid any potential damage or discomfort.

Here are some tips for wearing a scrunchie every day:

  1. Choose the Right Material: Opt for scrunchies made from gentle materials like silk, satin, or soft cotton to minimize friction and reduce the risk of hair breakage.
  2. Avoid Tight Styles: While scrunchies are typically gentler on hair than traditional elastic bands, wearing your hair in overly tight styles can still cause stress and damage. Opt for looser, more relaxed hairstyles when wearing a scrunchie daily.
  3. Rotate Styles: To prevent excessive strain on your hair, consider rotating the placement of your scrunchie and alternating between different hairstyles. This can help distribute pressure more evenly and reduce the risk of breakage.
  4. Be Gentle: When putting in or taking out your scrunchie, be gentle to avoid pulling or tugging on your hair. Try not to twist or yank the scrunchie, as this can cause unnecessary stress on your hair strands.
  5. Monitor Hair Health: Pay attention to how your hair responds to wearing a scrunchie daily. If you notice any signs of damage, such as increased breakage or split ends, consider adjusting your hairstyle or switching to a different type of hair accessory.

Overall, wearing a scrunchie every day can be a comfortable and stylish choice, but it’s essential to listen to your hair’s needs and make adjustments as necessary to maintain its health and vitality.

Why did my girlfriend give me her scrunchie?

When your girlfriend gives you her scrunchie, it could signify a variety of things depending on your relationship dynamics, her personality, and the context of the gesture. Here are some potential reasons:

  1. Symbol of Affection: In many cases, giving someone a personal item like a scrunchie can be a gesture of affection and intimacy. It might be her way of expressing her feelings for you and wanting to establish a closer connection.
  2. Sharing a Piece of Herself: By giving you her scrunchie, your girlfriend may be sharing something that is important to her and has significance in her daily life. It could symbolize trust, openness, and a willingness to share her personal space with you.
  3. Fashion Statement: Scrunchies have become trendy fashion accessories in recent years, so it’s possible that your girlfriend simply thought you would appreciate wearing it as a stylish accessory.
  4. Practicality: If she knows you often wear your hair up or could use a hair accessory, giving you her scrunchie could be a practical gesture aimed at making your daily life more comfortable.
  5. Sentimental Value: The scrunchie might hold sentimental value for her, perhaps because it’s associated with a memorable event or period in her life. By giving it to you, she could be sharing a piece of her past with you.
  6. Inclusivity: In some cases, giving you her scrunchie could be a way for your girlfriend to include you in her life and activities. For example, if she often wears scrunchies, giving you one could be a way of symbolizing that you’re a part of her daily routine and experiences.

Ultimately, the meaning behind your girlfriend giving you her scrunchie is likely personal to your relationship and the dynamics between you two. It’s essential to communicate openly and honestly with each other to understand the significance of such gestures and ensure that you both feel valued and appreciated in the relationship.

What are the scrunchie girls called?

The term “scrunchie girls” refers to a subculture or group of individuals who embrace the wearing of scrunchies as a fashion statement. These individuals are often associated with a relaxed and casual style, and they may incorporate scrunchies into their everyday outfits as a way to express their personal taste and preferences.

While there isn’t a specific name or label commonly used to describe these individuals, they are often characterized by their affinity for scrunchies and may be part of larger fashion or social trends. They might be referred to simply as “scrunchie wearers” or “scrunchie enthusiasts” within fashion circles or online communities where trends are discussed and celebrated.

Can boys use scrunchies?

Absolutely! Scrunchies are not limited to any specific gender, and anyone can use them based on their personal preferences and hair styling needs. While scrunchies have historically been more commonly associated with women’s fashion, there’s no reason why boys or men can’t wear them too.

In recent years, there has been a growing trend of gender-neutral fashion, with accessories like scrunchies becoming more widely accepted across gender lines. Many boys and men wear scrunchies as a practical and stylish way to keep their hair out of their face, whether they have long hair or simply want to add a pop of color or texture to their outfit.

Ultimately, fashion should be about expressing oneself authentically, and if wearing a scrunchie aligns with someone’s personal style and preferences, there’s no reason why they shouldn’t embrace it, regardless of gender.


From its humble beginnings as a ’80s and ’90s staple to its status as a modern-day must-have, the scrunchie has proven its staying power in the ever-changing landscape of fashion. With its blend of nostalgia, versatility, and sustainability, this beloved accessory shows no signs of fading into obscurity anytime soon. So, whether you’re a longtime devotee or a newcomer to the scrunchie craze, there’s no denying the enduring charm of this timeless hair accessory.

Top 20 FAQs about The Resurgence of Scrunchies

  1. Why are scrunchies making a comeback in fashion?
    • Scrunchies are making a comeback due to a resurgence of ’90s fashion trends and a growing interest in nostalgic fashion items.
  2. What are scrunchies made of?
    • Scrunchies are typically made of fabric, often with an elastic core, allowing them to stretch and hold hair in place.
  3. Are scrunchies bad for your hair?
    • Scrunchies are generally gentler on hair than traditional elastic bands, as they distribute pressure more evenly and reduce the risk of breakage.
  4. How do you wear a scrunchie?
    • Scrunchies can be worn in various hairstyles, including ponytails, buns, and half-up styles. Simply gather your hair and wrap the scrunchie around it.
  5. Can boys wear scrunchies?
    • Yes, anyone can wear scrunchies regardless of gender. Scrunchies are a versatile accessory suitable for all hair types and styles.
  6. Do scrunchies damage hair?
    • When used properly, scrunchies are less likely to damage hair compared to tight elastic bands. However, it’s essential to avoid pulling or yanking when putting them in or taking them out.
  7. What are the benefits of wearing a scrunchie?
    • Scrunchies can prevent hair breakage, reduce tangling, and add a stylish touch to your outfit.
  8. Are scrunchies suitable for all hair types?
    • Yes, scrunchies are suitable for all hair types, from fine and straight to thick and curly. They can be adapted to different hair textures and styles.
  9. Can you sleep in a scrunchie?
    • Yes, sleeping in a scrunchie can help prevent tangling and reduce hair breakage, especially for those with long or curly hair.
  10. Are scrunchies appropriate for formal occasions?
    • While scrunchies are often seen as casual accessories, they can be dressed up for formal occasions depending on the style and material.
  11. How do you clean a scrunchie?
    • Scrunchies can typically be hand-washed or machine-washed in cold water and air-dried to maintain their shape and elasticity.
  12. What are some popular scrunchie hairstyles?
    • Popular scrunchie hairstyles include messy buns, high ponytails, half-up styles, and low, loose ponytails.
  13. Can scrunchies be DIYed?
    • Yes, scrunchies can be easily made at home using fabric scraps, elastic, and basic sewing skills. There are many tutorials available online.
  14. What are some eco-friendly alternatives to traditional scrunchies?
    • Eco-friendly scrunchie alternatives include those made from sustainable materials like organic cotton, bamboo, or recycled fabrics.
  15. Are there scrunchies with specific hair benefits, such as preventing frizz or breakage?
    • Yes, some scrunchies are designed with specific hair benefits in mind, such as satin or silk scrunchies that can help reduce friction and prevent frizz.
  16. Can scrunchies be worn in sports or active settings?
    • Yes, scrunchies can be worn during sports or physical activities to keep hair secure and out of the way.
  17. Are there scrunchie trends beyond the classic fabric scrunchie?
    • Yes, there are many scrunchie trends, including velvet, satin, and embellished scrunchies, as well as oversized or statement scrunchies.
  18. How do you choose the right scrunchie for your hair type?
    • Choose a scrunchie that matches your hair thickness and texture. For thicker hair, opt for larger or more elastic scrunchies, while those with fine hair may prefer smaller or less bulky options.
  19. Can scrunchies be used to add volume to hairstyles?
    • Yes, scrunchies can be used strategically to add volume to hairstyles, such as by placing them underneath a ponytail or bun to create a fuller look.
  20. What are some tips for styling hair with scrunchies?
    • Experiment with different hairstyles, textures, and placement of scrunchies to find what works best for you. Don’t be afraid to get creative and have fun with your hair!

Discover more from JustBaazaar

Subscribe now to keep reading and get access to the full archive.

Continue reading