“In Sanatan Dharma, there are sadhaks (seekers who follow the path) and there are observers — both have their place. Similarly, in SEO, there are do-follow links that transfer energy (link juice), and no-follow links that simply acknowledge presence.”
As Guruji Sunil Chaudhary, Founder – Career Building School (formerly TAMS Studies) & JustBaazaar, and a practitioner of ethical, purpose-driven SEO, let me explain this in the simplest, most powerful way possible — so even a beginner walks away with clarity and confidence.
🔱 What Are Do-Follow and No-Follow Links?
✅ Do-Follow Links
These are normal hyperlinks that tell Google:
“Hey! I vouch for this site. Pass authority (link juice) to it.”
👉 They transfer PageRank
👉 Help in ranking the target page
👉 Considered a vote of confidence
Example:
This link tells search engines:
💬 “This destination is trustworthy and relevant — give it SEO value.”
🚫 No-Follow Links
These are links with a special attribute:
They tell Google NOT to pass link juice, i.e.,
“I’m linking to this, but not endorsing or transferring my SEO authority.”
Google may or may not crawl the link, but it won’t count it as a strong ranking signal.
📊 SEO Impact: Do-Follow vs No-Follow
| Feature | Do-Follow | No-Follow |
|---|---|---|
| Passes Link Juice | ✅ Yes | ❌ No (mostly ignored for ranking) |
| Helps in Domain Authority | ✅ Absolutely | ❌ Not directly |
| Counts as a Google “vote”? | ✅ Yes | ❌ Not reliably |
| Useful for backlink profile? | ✅ Definitely | ✅ Yes, for diversity |
| Common in: | Blogs, articles, guest posts | YouTube, Quora, Facebook, Wikipedia |
“Do-follow links grow your tree of trust. No-follow links spread your seeds across the jungle of the web.”
🧠 Why You Still Need No-Follow Links
Beginners often chase only do-follow links. But that’s a mistake.
Here’s why no-follow links also matter:
1. Traffic Drivers
Platforms like Quora, Reddit, LinkedIn — all use no-follow. But they bring real people to your site.
“Traffic without link juice is still valuable. A seeker may not worship you, but may still sit in your satsang.”
2. Natural Link Profile
A healthy backlink profile has both types.
100% do-follow looks spammy to Google — and might trigger penalties.
3. Brand Visibility
When your links are visible on reputed no-follow platforms (Wikipedia, Forbes, Quora), it builds brand awareness and trust — which indirectly helps SEO.
🧘 Guruji’s SEO Guidance:
✅ Focus on value-based link building, not manipulation
✅ Earn do-follow links through guest blogging, PR, directories like JustBaazaar, interviews
✅ Participate on high-traffic no-follow platforms for traffic, engagement, and long-term brand impact
“A wise yogi doesn’t reject those who don’t follow him. He serves all. In SEO, too, serve with value — do-follow or not.”
🧾 Final Realization:
Do-follow links build your digital authority.
No-follow links spread your digital visibility.
Both have their role in your SEO ecosystem.
“In the karma of content, let your links be both purposeful and pure. Some links will bless, others will witness — both are part of your dharma.”
✍️ Answered by:
💠 Guruji Sunil Chaudhary – India’s Leading Digital Success Coach
🚀 Founder – Career Building School (formerly TAMS Studies) & JustBaazaar
🌱 SEO Mentor | Ethical Link Building Expert | Digital Dharma Evangelist
📍 30,000+ Learners | 1,100+ Clients | Real, Clean, Long-Term SEO
🕉️ “SEO works when intention is clean, structure is sound, and effort is sacred.”
🇮🇳 Jai Sanatan • Vande Mataram
