Amazon’s much-anticipated Great Indian Festival 2024 has finally kicked off, marking the beginning of the festive shopping season across India. Running through the early days of October, the sale offers customers significant discounts on a wide range of products, from electronics and smartphones to home appliances, fashion, and groceries. As one of the biggest shopping events in the country, the Great Indian Festival has become synonymous with deep discounts, exclusive deals, and exciting offers for millions of Amazon shoppers.
Festival Kick-Off: Early Access for Prime Members
The Great Indian Festival 2024 officially began on October 1 for Amazon Prime members, giving them a 24-hour head start before the sale opened to all customers on October 2. Prime members have benefited from early access to some of the biggest deals, giving them the first opportunity to purchase products at heavily discounted prices. This early access is one of the many perks Amazon provides to its Prime subscribers, along with free one-day shipping and exclusive entertainment content on Prime Video.
The festival, themed “Dil Se Diwali,” has been designed to capture the essence of the Indian festive spirit, with Amazon heavily promoting its deals across online and offline channels. The platform has partnered with top brands to offer exclusive product launches and limited-time discounts, adding to the excitement.
Big Deals on Electronics and Smartphones
As expected, one of the biggest attractions of the Amazon Great Indian Festival 2024 is the huge discounts on electronics, particularly smartphones. Some of the most popular brands such as Apple, Samsung, Xiaomi, OnePlus, and Realme have slashed prices on their flagship devices, making this a prime time for customers looking to upgrade their gadgets.
iPhone Discounts
Apple’s iPhones have always been a focal point during the Great Indian Festival, and this year is no exception. The latest models, including the iPhone 14 and iPhone 13, are available at significantly reduced prices, with deals offering savings of up to ₹10,000-₹15,000. Additionally, customers can avail of exchange offers, no-cost EMI options, and additional bank discounts that further bring down the effective price.
Samsung and OnePlus Offers
For Android lovers, Samsung has rolled out offers on its flagship Galaxy devices, including the Galaxy S23 Ultra and Galaxy Z Fold 5, with discounts up to 30%. Meanwhile, OnePlus has dropped prices on popular models like the OnePlus 11R and OnePlus Nord 3, making them even more affordable for customers eyeing premium smartphones at mid-range prices.
With smartphone brands offering aggressive discounts and cashback options, buyers can expect to save significantly on some of the best phones on the market.
Consumer Electronics and Gadgets
Apart from smartphones, other electronic devices like laptops, tablets, smartwatches, and audio accessories are witnessing price cuts. Brands like HP, Dell, Lenovo, and Asus have slashed prices on laptops, offering as much as 40% off on selected models. Smart TVs from brands like Sony, LG, and Xiaomi are also available at up to 50% discounts, making this a great opportunity for home entertainment upgrades.
Amazon’s own devices, including the Echo smart speakers, Fire TV Stick, and Kindle e-readers, are available at some of their lowest prices ever, with discounts going up to 60%. These gadgets, particularly the Echo devices bundled with smart home products like bulbs and plugs, have become increasingly popular with tech-savvy shoppers looking to build their own smart homes.
Fashion and Apparel: Up to 80% Off
While electronics dominate the attention during the Great Indian Festival, the fashion and apparel segment has its own share of jaw-dropping offers. With leading brands such as Levi’s, Nike, Puma, Biba, and Allen Solly offering discounts ranging from 40% to 80%, fashion enthusiasts can update their wardrobes without breaking the bank. From ethnic wear for the festive season to casual clothing, footwear, and accessories, shoppers have a vast selection to choose from.
Amazon has also focused on expanding its Amazon Fashion portfolio this year by introducing more sustainable and home-grown brands, aligning with the growing consumer interest in eco-friendly and locally sourced products.
Home Appliances and Kitchen Deals
For home and kitchen products, the Great Indian Festival 2024 provides hefty discounts on essential appliances, including refrigerators, washing machines, air conditioners, and kitchen gadgets. Brands like LG, Samsung, Whirlpool, and Philips have introduced special offers with up to 50% off, coupled with additional exchange bonuses.
In particular, Amazon has witnessed a surge in demand for smaller kitchen gadgets like air fryers, coffee machines,and blenders, which have become popular due to changing lifestyles and increased focus on home-cooked meals during the pandemic.
Grocery and Daily Essentials: Steep Discounts
For daily household essentials, Amazon has also extended the sale to its Amazon Pantry section, offering up to 40% off on groceries, packaged foods, beverages, and household cleaning products. This has been a growing area of focus for the company, as customers increasingly turn to online platforms to fulfill their daily grocery needs.
In addition to the heavy discounts, customers can avail of bulk-buy offers and cashback deals, making it more cost-effective to stock up on groceries for the festive season.
Bank Offers and No-Cost EMI Options
As part of its collaboration with major financial institutions, Amazon has partnered with State Bank of India (SBI) and ICICI Bank to offer additional discounts and cashback. Customers using SBI credit or debit cards can avail of an instant 10% discount on their purchases, while those using ICICI credit cards also enjoy similar benefits.
Additionally, customers can opt for no-cost EMI options on select products, allowing them to spread the cost of expensive purchases over a period of time without paying any interest. This has made high-ticket items like smartphones, laptops, and large appliances more accessible for a broader range of shoppers.
Amazon Pay and Cashback Deals
Amazon is also pushing its digital payment service, Amazon Pay, during the Great Indian Festival 2024. Customers who use Amazon Pay to complete their transactions can earn cashback offers, reward points, and discounts on a variety of products. This year, Amazon Pay has introduced additional benefits for Prime members, allowing them to unlock special rewards when they make purchases using the service.
Small and Medium Businesses Get a Boost
In line with Amazon’s efforts to promote local entrepreneurship, the Great Indian Festival has also provided a significant platform for small and medium businesses (SMBs) to showcase their products. Amazon has featured a wide range of items from artisans and small businesses through its Amazon Karigar and Amazon Saheli programs, offering shoppers a chance to purchase locally made, handcrafted products, including textiles, home decor, and jewelry.
By highlighting these small businesses, Amazon has positioned itself as a platform that not only offers the best deals but also contributes to the growth of local and indigenous industries.
Conclusion: A Strong Start for the Festive Shopping Season
With the Amazon Great Indian Festival 2024 off to a flying start, shoppers across India have already begun taking advantage of the massive discounts and offers available. As the sale continues over the next few weeks, Amazon is expected to see record-breaking sales, especially as more customers turn to online platforms for their festive shopping.
The combination of attractive discounts, exclusive launches, and a wide range of product categories has ensured that the Great Indian Festival remains one of the most important events on the retail calendar, driving up sales for brands and offering value to millions of customers.