1. Introduction – The Dawn of @TandavCoach
There comes a moment in every leader’s journey when the past, no matter how glorious, becomes a stepping stone to something far more powerful.
For over a decade, I have been known to the world as Guruji Sunil Chaudhary — India’s Leading Digital Success Coach, SEO Expert, and the guiding force behind thousands of entrepreneurs, digital coaches, and startups. Some knew me as Suniltams, my earlier digital identity, which became a familiar name in SEO and Digital Marketing circles. Under these names, I built a legacy — 21,000+ community members, 1.7 Crore+ revenue as a coach, 10,000+ videos, and the reputation of being the man who delivers real transformation without sugar-coating, without false promises.
But names are not just words.
They are vibrations.
They are energy.
They are destiny.
And today, I am stepping into a new vibration, a new energy, a new destiny.
I am @TandavCoach.
This is not just a username change on social media. This is a declaration.
A statement.
A roar.
“Tandav” — the dance of creation and destruction — is not just a Sanatan concept. It is the perfect metaphor for what I do in the digital space. I destroy the ignorance, fear, and hesitation that keep people stuck… and I help create a new reality for them — one filled with clarity, skills, systems, and unstoppable growth.
“Coach” — because that is who I am at my core. A mentor, a guide, a strategist, and at times, the much-needed tough-love voice that pushes you beyond your comfort zone.
From today, whether you see me on YouTube, Instagram, LinkedIn, Facebook, or X — you will find me as @TandavCoach. This is my new digital identity, my unifying presence across platforms, and my way of ensuring that no matter where you search, you will find the same energy, the same fire, and the same commitment to your success.
This is not the end of my old name’s story. It is the next chapter. And trust me — it is going to be even more fierce, more focused, and more impactful than ever before.
Welcome to the dawn of @TandavCoach.
The journey ahead is going to shake things up.
Stay with me — because the Tandav has just begun.
2. Why This Change Was Needed
Change is never random.
In my experience, the most powerful transformations happen when you’ve already achieved something significant, but you know — deep in your gut — that the next level demands a different energy.
When I started as Suniltams, it was all about SEO, digital marketing, and proving my skills to the world. The name worked for the phase I was in — building authority, ranking websites, delivering results.
Then came Guruji Sunil Chaudhary.
It wasn’t just a name; it was a relationship.
It represented my role as a mentor, a guide, a teacher — someone who didn’t just share knowledge but held your hand through execution. Under that name, I built communities, changed lives, and stood as one of the most trusted names in India’s digital coaching ecosystem. People looked at me not just as a marketer, but as someone they could trust with their growth.
But here’s the thing about personal brands — they are living organisms.
If you don’t evolve them, they stagnate.
If you don’t re-energize them, they fade.
Over the last year, I have felt a shift in my own energy. My teaching has become sharper, my coaching fiercer, my mission clearer. I am no longer here just to “teach digital skills” — I am here to lead a movement. To shake people out of their comfort zones. To break old patterns and ignite massive action.
And that’s where the word “Tandav” came alive for me.
Tandav is not random rage. It is divine, purposeful, and transformative. It is the destruction of what no longer serves you and the creation of what empowers you.
When I put “Coach” next to it, the identity clicked instantly.
@TandavCoach is not just a name — it is my entire approach condensed into two words:
Intense energy to break your limitations.
Guided strategy to build your digital empire.
Another reason for the change? Digital consistency.
In today’s noisy online space, having one simple, memorable handle across all platforms is not optional — it’s survival. People remember and find you faster, brand recall shoots up, and trust builds instantly when they see the same name everywhere.
So, this wasn’t a “marketing trick.”
It was a strategic move to align my energy, my mission, and my presence into one sharp, unforgettable identity.
From this point on, @TandavCoach is not just who I am — it’s what I stand for.
Every post, every video, every webinar, every event… will carry this name.
And the name itself will carry the energy of transformation.
3. The Legacy of Guruji Sunil Chaudhary
Before you step into a new identity, you must honor the one that brought you here.
For me, Guruji Sunil Chaudhary is not just a past phase — it’s a legacy.
It’s the soil in which the roots of @TandavCoach are firmly grounded.
When people called me “Guruji,” it wasn’t just a title — it was a connection. A sign of respect. A recognition that I wasn’t here to sell quick-fix courses, but to serve, guide, and transform lives.
Under that name, I built some of the strongest pillars of my career:
Community Impact: From a small circle of learners, I grew to 21,000+ members in my Digital Dharma Club. People from different cities, states, and even countries came together under this mission.
Financial Milestone: I crossed ₹1.7 Crore in revenue as a coach, largely without paid ads — proving that organic authority, consistency, and value-first content still work in today’s world.
Content Authority: Created 10,000+ videos and countless blogs that continue to bring me leads, sales, and recognition — long after they were published.
SEO Leadership: Established myself as the Top SEO Authority in India, teaching and implementing strategies that brought measurable business growth to clients and students alike.
High-Ticket Coaching & Services: Developed Diamond and Quantum memberships that offer full-scale transformation, not just information.
But more than the numbers, the legacy of Guruji Sunil Chaudhary is built on something deeper — trust.
People knew that when they came to me, I would speak the truth, even if it wasn’t comfortable. I would not feed their excuses; I would dismantle them. I would stand with them in the trenches, helping them execute — not just dream.
And that’s why this evolution to @TandavCoach is not an abandonment of that legacy.
It’s an expansion.
Everything that worked — my authenticity, my personal involvement, my Sanatan-rooted mission, my obsession with delivering results — stays exactly the same.
What changes is the energy and reach.
The old name carried wisdom. The new name carries wisdom plus fire.
The way I see it, the name Guruji Sunil Chaudhary built the foundation.
Now, @TandavCoach will build the skyscraper.
And as I move forward, I carry deep gratitude for every person, every student, every client, and every moment that shaped this legacy.
Because without that, there would be no Tandav.
4. The Story Behind the Name “Tandav Coach”
Names are not random.
When chosen with intention, they carry an energy that speaks before you even open your mouth.
Tandav Coach is one such name — every syllable of it has meaning, weight, and purpose.
The Sanatan Essence of “Tandav”
The word Tandav instantly brings to mind the fierce and cosmic dance of Mahadev, Lord Shiva — a dance that represents both destruction and creation.
In Sanatan Dharma, Tandav is not chaos; it’s divine balance in motion.
It is the ultimate cleansing — destroying illusions, fears, and outdated structures so that truth, clarity, and dharma can take root.
That’s exactly what I do in my work as a coach.
When a learner or entrepreneur comes to me, they usually carry:
Old limiting beliefs
Wrong digital strategies picked from random sources
Fear of execution
Scattered energy and no clarity
My role? To perform a digital Tandav in their life.
I break those limitations.
I destroy the false beliefs.
I burn away the excuses.
And then, I help them create a new digital presence, a new business structure, a new mindset — one that works in today’s world.
The Power of “Coach”
Adding “Coach” to “Tandav” was not just for style — it was strategic.
In the global economy, the term “Coach” is instantly understood. It bridges cultures. Whether you’re in India, the US, Europe, or anywhere else, “Coach” communicates one thing:
I guide you to achieve results you couldn’t achieve alone.
By combining “Tandav” with “Coach,” I’ve created a brand name that is:
Culturally rooted in Sanatan values
Globally understandable in the knowledge economy
Short and memorable, easy to search, and unique across platforms
Emotionally powerful, creating curiosity and instant recall
The Energy Shift
There’s also a personal layer to this.
When I say “Tandav Coach,” I feel a surge of energy in my own voice. It’s as if the name itself pushes me to show up more fiercely, more authentically, more unapologetically.
This isn’t about being loud or aggressive — it’s about carrying the energy of transformation in every interaction.
Why It Works Perfectly Now
Timing matters in branding.
If I had started as Tandav Coach in 2011, it wouldn’t have made sense — my work wasn’t yet at a stage where I was breaking and rebuilding people’s digital lives at scale. But today, after working with thousands of learners, building systems and communities, and shaping high-ticket success stories, I’m in the perfect position to own this identity.
So when you hear Tandav Coach, know this:
It’s not just a name.
It’s a promise.
A commitment that if you step into my world, you will not leave unchanged.
5. Digital Branding & The Power of a Handle
In the digital age, your handle is your handshake.
It’s the first point of contact, the bridge between curiosity and connection.
And if that handle isn’t consistent, clear, and memorable, you’re already losing potential followers, clients, and opportunities.
Why a Handle Matters More Than Ever
Think about it — in today’s world, when someone hears about you in a conversation, on a podcast, or through a video, they don’t take out a pen and write your full bio. They pull out their phone and search for your handle.
If they can’t find you instantly, one of two things happens:
They find someone else with a similar name and follow them instead.
They give up and never come back.
Both are losses you can’t afford.
When your handle is short, unique, and consistent across all platforms, you:
Make it easy for people to follow you anywhere.
Increase brand recall because the name sticks in their mind.
Eliminate confusion between platforms.
Build trust — because consistency signals professionalism and intention.
Why @TandavCoach is Perfect
When I secured @TandavCoach across platforms, I did more than just update my bio:
Short & Memorable: Only 11 characters, easy to type, hard to forget.
Unique: No one else has it, so it’s instantly identifiable as me.
Cultural Power: “Tandav” connects with my Sanatan roots; “Coach” connects with my global audience.
Platform Consistency: Whether you search on YouTube, Instagram, LinkedIn, X, Facebook, or anywhere else, the result is the same. One name. One brand.
Common Mistakes People Make
Most people fail at digital branding because they:
Use different handles on different platforms.
Add random underscores, numbers, or extra letters.
Choose long or complicated usernames that are hard to recall.
Fail to check availability before announcing a brand name.
If you’re building a brand in 2025 and beyond, you must treat your handle like your digital DNA. Lose it, and you lose control of your identity.
A Checklist for Securing Your Handle
Here’s what I recommend (and followed myself) for @TandavCoach:
Brainstorm a short, unique, brand-aligned name that reflects your mission.
Check availability across all platforms before announcing it.
Secure the matching domain name if possible.
Update every profile — bio, banners, email signature, business cards.
Announce it everywhere with a strong, story-driven post (like this blog).
Redirect old handles or usernames where possible to the new one.
Your handle is not just a social media tag — it’s your brand’s address in the digital world. And in a world where attention spans are short, the easier it is for people to find you, the faster your influence grows.
For me, @TandavCoach is more than a branding choice — it’s a long-term asset.
It’s the key that unlocks a seamless brand experience for anyone, anywhere, anytime.
6. The @TandavCoach Digital Presence – Where to Find Me
A name is only powerful when it’s visible everywhere that matters.
The moment I decided to step into @TandavCoach, I made sure the transformation wasn’t just symbolic — it was complete.
From the biggest platforms to the niche spaces where my audience hangs out, the goal was simple: One name. One brand. One identity.
Here’s where you’ll find me now — always as @TandavCoach:
YouTube
This is where most people first discover me. Over the years, my videos have reached thousands organically, solving real digital problems and delivering step-by-step strategies.
Under @TandavCoach, my YouTube channel will continue to be a powerhouse of:
Digital marketing tutorials
SEO deep dives
Business mindset transformations
Sanatan-rooted success philosophies
If you’re serious about growing your online presence, YouTube is your starting point with me.
Here’s where I go visual, fast, and engaging.
From quick reels on marketing hacks to behind-the-scenes glimpses of my work and life, Instagram as @TandavCoachwill bring you:
Daily micro-tips
Quick motivational hits
Stories from my coaching sessions and travels
It’s also the easiest way to DM me directly and start a conversation.
My professional fortress.
On LinkedIn, @TandavCoach is about authority and trust-building. You’ll find:
In-depth articles and blogs
Case studies from my Diamond and Quantum members
Industry insights on SEO, automation, and digital growth
For B2B, collaborations, and partnerships, LinkedIn is your go-to.
Still one of the strongest community-building platforms.
As @TandavCoach, my Facebook presence includes:
My official page for updates and live sessions
Private groups where members get exclusive trainings and discussions
This is where conversations happen in depth.
X (Twitter)
Short, sharp, and straight to the point.
Here, I share:
Instant thoughts on trends
Success mindset prompts
Digital business quick tips
If you like your wisdom in bite-sized form, follow me there.
Telegram & WhatsApp Broadcasts
For my inner circle — people who want direct, unfiltered updates without relying on social algorithms.
Here’s where @TandavCoach shares:
Event and webinar invites
Limited-time offers
Quick action-taking challenges
Why This Matters to You
This consistency means that no matter where you are, when you search for me, you will find me.
No confusion. No guessing. No wondering if you’ve found the right person.
And here’s the beauty — my content is platform-tailored but mission-consistent. Whether you prefer long-form learning on YouTube, quick inspiration on Instagram, or deep professional insights on LinkedIn, you’ll get the same Tandav energy — adapted to your favorite space.
So, here’s your action today:
Go to your favorite platform. Search for @TandavCoach. Follow, subscribe, and stay connected.
Because the energy of transformation is best experienced when you’re in the flow — not catching up later.
7. What Changes & What Remains the Same for My Audience
Whenever a leader changes their brand identity, the first thing the audience wonders is —
“What does this mean for us?”
So let me make this crystal clear.
The change from Guruji Sunil Chaudhary or Suniltams to @TandavCoach is an evolution, not a departure.
The soul of my mission remains exactly the same.
The difference is in the energy and execution.
What Changes
A Sharper Energy – As @TandavCoach, my tone, my content, and my coaching will be even more direct, transformative, and unapologetically honest. No fluff. No excuses. Just powerful results-driven guidance.
Platform Consistency – One name across all channels means you can find me instantly, anywhere. No confusion, no missed content.
Stronger Branding – Expect bolder visuals, a more dynamic presence, and a brand identity that makes a lasting impression.
Bigger Global Reach – This identity is not limited to Bharat; it’s designed for global recognition. My collaborations, content, and programs will increasingly reflect this global focus.
Even More Focused Programs – Every offering, whether free or paid, will now align with the Tandav Philosophy — break the old, build the new.
What Remains the Same
My Core Mission – To make Bharat the Digital Capital of the World, rooted in Sanatan values and global tools.
Personal Involvement – I still work directly with my Diamond and Quantum members. This is not changing, and it never will.
Service Before Sales – I will continue creating massive free value before asking for any commitment.
Authenticity Over Perfection – My videos, blogs, and teachings will remain real, raw, and deeply practical.
Sanatan Spirit – My roots, my values, and my respect for Bharat’s heritage remain at the heart of everything I do.
Why This Should Excite You
This isn’t just a name update — it’s a signal.
It means I am ready to take our community into a much higher frequency. It means that the same trust and guidance you’ve known will now come with even more fire and clarity.
In other words —
If you’ve grown under Guruji Sunil Chaudhary, you’re going to thrive under @TandavCoach.
If you’ve been waiting to start, now is the perfect time — because the energy right now is electric.
We’re stepping into a phase where mediocrity will have no space, excuses will be burned away, and only action-takers will rise.
So, my advice?
Stay close. Watch closely. Engage deeply.
Because under @TandavCoach, transformation is not a possibility — it’s a guarantee.
8. Lessons for Every Digital Entrepreneur From My Rebranding
If you’ve been following my journey, you already know — I don’t just share my wins, I share the how behind them.
This rebranding from Guruji Sunil Chaudhary to @TandavCoach isn’t just a personal milestone; it’s a case studyfor every coach, entrepreneur, or creator who wants to level up their brand.
Here are the core lessons you can take away from my move:
1. Rebrand When Your Energy Outgrows Your Identity
Many people think a rebrand should happen only when something’s wrong.
Wrong.
The most powerful rebrands happen when things are already working — but you know you’re ready for the next level.
Ask yourself:
Does my current brand fully reflect my energy and mission today?
Or am I still carrying an old identity from a phase I’ve already outgrown?
2. Your Handle is Digital Real Estate — Own It
Your username/handle is prime property in the online world.
If you have different handles on different platforms, you’re already leaking brand value.
The moment I decided on @TandavCoach, I locked it across platforms. No underscores. No extra numbers. Just clean, powerful, and consistent.
Pro tip: Before you announce your new brand, check handle availability on all platforms + secure your matching domain name.
3. Keep What Works — Don’t Burn Everything Down
A rebrand doesn’t mean starting from zero.
I didn’t delete my videos, blogs, or past work. I carried them forward. Why? Because they’re proof of my legacy.
When you rebrand, keep the assets that built your trust and authority — only update the elements that need to reflect your new identity.
4. Align Your Visuals and Messaging
From banners to profile pictures, email signatures to Zoom backgrounds — your visuals must reflect your new brand instantly.
Similarly, your bio, about pages, and intros must all speak the same language.
When people land anywhere, they should feel: Yes, this is the same person, and the energy is clear.
5. Prepare Your Audience Before the Switch
One mistake many entrepreneurs make is springing the rebrand on their audience without explanation.
I spent time shaping the story, so when I announced @TandavCoach, my audience understood it was part of a bigger mission.
Always communicate the why behind your change — it turns confusion into excitement.
6. Build Anticipation, Not Just Awareness
I could have quietly changed my handle overnight, but that would waste a golden opportunity.
Instead, I turned it into an event — a moment of alignment for my brand and my audience. That way, the name change became part of the community’s story too.
7. Treat Your Brand Like a Living Being
Your brand should grow with you. The moment it feels outdated or misaligned, it’s time to upgrade it.
If you’re still using a brand identity that made sense five years ago but feels “small” today, you’re holding yourself back.
Final Thought for Entrepreneurs:
A rebrand is not just a cosmetic change — it’s a strategic reset. Done right, it can inject fresh energy into your work, open up new opportunities, and expand your reach far beyond your current limits.
If you’ve been sitting on the idea of changing your identity but fear losing recognition, learn from my move:
Keep your legacy.
Communicate with clarity.
Step boldly into your new energy.
Because in business — just like in life — the next version of you is always waiting to be claimed.
